About TARGETWARD
The ad agency for founders who’d rather be shipping.
TARGETWARD is an India-based AI ad agency. We blend generative AI with human creative direction, so growing brands get premium video, image and copy on a schedule that matches how fast they actually move.
Anchita Arora
Founder, TARGETWARD
- AI + human directed
- Made in India
Why we exist
Ads shouldn’t need a film crew.
Traditional ad production wasn’t built for founders. Shoots need crews, calendars, locations and budgets with a lot of zeros. So most growing brands run the same three creatives until everyone, including the algorithm, gets bored.
We started TARGETWARD to fix that. Realistic AI-made ads, at a pace and price that lets you test, learn and keep your content fresh. No shoot-day chaos. No “we’ll circle back next month.”
The result: video, image and copy from one small, fast team, delivered in days, in every format your platforms need.
How we work
Four rules we don’t bend.
Realism over gimmicks
If it looks obviously generated, it isn’t finished. We polish until your audience sees a product and a story, not a technology demo.
Speed is a form of respect
Your launch date is not our suggestion. Clear timelines, on-time drafts, and no vanishing acts between rounds.
Humans steer, AI drives
AI does the heavy lifting. People do the taste: the strategy, the casting, the edit, the “no, warmer.”
Straight talk
Plain-English updates, honest advice, and the occasional joke. If an idea won’t work for your brand, we’ll say so before we build it.
A note from Anchita Arora, founder of TARGETWARD
A note from Anchita
“I studied how machines think, and how people feel.”
B.Tech in computer science from IIIT Kottayam, MBA in marketing from NMIMS Mumbai, and a Ludhiana upbringing that taught me to say things plainly. I started TARGETWARD because AI changed what ads can look like, and most brands haven’t caught up. We make ads that get noticed and get results, never mediocre ones. If you want ads that actually work, we should talk.
Anchita Arora, Founder of TARGETWARD
Responsible AI
Clever, not shady.
AI ads only work long-term if audiences and platforms can trust them. So we keep a few promises.
Consent first
No real person’s face or voice is used without their written consent. No celebrity lookalikes. Ever.
Honest labelling
We help you add AI-content disclosures wherever platforms or regulations expect them.
Brand-safe by design
We check every asset for lookalike logos, borrowed styles and claims your product can’t back up.
Your files stay yours
Briefs, product photos and unreleased plans stay confidential. We never publish them.
Meet us. We’re friendly.
Book a free 30-minute call and tell us what you’re launching next.